About BDBA - Big Data Business Academy
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About BDBA

Big data business academy wants to raise increased strategic awareness of big data at management level in danish businesses


The project consists of four main activities

Identification and activation of businesses and experts (2016)

Main activities

  • Identification of 18-20 interested and committed businesses within the industries of energy, transport, and food (the primary target groups of the project).
  • 18-20 companies are offered a Big Data Business Development Programme, which involves a Big Data Exploratorium, Expert Workshops and further education. The programme will be adapted to the specific business needs and prerequisites.
  • Kick-Off Workshop (June 2016): The selected businesses will be given the opportunity to identify and work with their own corporate challenges, in collaboration with and supported by partners and external experts.
  • Setting-up of a Big Data Expert Panel: Once the businesses’ specific challenges have been determined, a number of short-listed experts will join the project and form a Big Data Expert Panel. The experts are specifically selected on the basis of their potential to form future partnerships with the primary target group.

Mapping of barriers and development of a business typology (2016-17)

Main activities

  • Practice-oriented analysis of experiences, maturity and barriers in relation to strategic and business-oriented application of Big Data in the 18-20 selected businesses.
  • Definition of the various types of businesses, with an overall characterisation of the Danish businesses’ use of Big Data, including a mapping of the most important barriers for each type of business.
  • Preparation of case studies and recommendations for the businesses on how they can benefit strategically and commercially from the use of Big Data, and how they can overcome their real and perceived barriers.

Objective: Development of a knowledge base and a business typology as a foundation for further work in phase 3 and 4 of the project.

Big Data Business Development Programme for the 18-20 selected businesses (2016-18)



Main activities

  • Big Data Exploratorium: teams of students will join the selected companies to help create an overview of each business’ data and develop specific solutions based on the businesses’ wishes and challenges. The participating teams of students will compete to win prizes of a total of 100,000 DKK for the best Big Data Business Case. An important element in the competition is to support sharing of data across different divisions in the businesses and between the businesses.
  • Expert Workshops: Experts from industry and from knowledge institutions will provide the businesses with inspiration and input to central business-oriented topics within Big Data.
  • Further education: Development of a research-based education programme for key employees and managers in the participating businesses. The core subject of the education programme will be practical application of Big Data with a focus on method, tools and strategy. The education programme combines the technical, organisational and business-oriented aspects of Big Data, including sharing of data, trust and privacy, and will be delivered in collaboration between relevant educational institutions.

Objective: Enhance the qualifications of the businesses, and generate an extensive knowledge base which can be widely communicated to Danish businesses in general.

Communication of the results and development of an online portal (2016-18)

Main activities

  • On-going development of the portal www.bigdataacademy.dk. The portal will contain a simple self-assessment tool, which will help businesses identify their current stage in the Big Data Maturity Model and will present a Road Map for their further work with Big Data.
  • Completion of the BDBA Master Classes for businesses that have not participated in the Big Data Business Development Programme (phase 3). In the Master Classes the participants will be introduced to “best practice” in the collection and analysis of data, data-driven business models, and inspiration on application of data as a strategic management tool. The teachers of the Master Classes will be selected among the partners, the Big Data Expert Panel, and the businesses that have completed the Big Data Business Development Programme (phase 3).
  • Concluding Conference with presentation of project results and announcement of the winners of the student competition.
  • Organisation of multiple Big Data seminars for a wide range of stakeholders across Denmark, with a focus on the experiences gained through the project.

Objective: Reach a wide range of Danish businesses through a number of communication activities aiming to increase the understanding and application of Big Data.



CLEAN is the Danish no. 1 Green Cluster with over 180 members. CLEAN is responsible for two Innovation Networks, and work to promote growth in the Danish Clean-Tech industry.


DTU, including the department of DTU Compute, is the largest research and educational institution in Denmark in the area of mathematics and computer science –including Big Data, HPC, and Internet of Things.


The Danish Technological Institute develops, applies and communicates technology-based knowledge for Danish businesses and has great experience in breaking down barriers for digitisation in Danish businesses of all sizes.


The Alexandra Institute works with applied research, development and innovation in the areas of ICT, Big Data, and Internet of Things. The purpose of the Institute is to create value, growth and welfare in Denmark.